One great opportunity to get interested new players started with Magic is at an Open House event. 

You can demo the game with Starter Kit or Jumpstart products that you have on-hand, or set players up with a mentor to play some Two-Headed Giant games with other newcomer-mentor pairs. 

Pass out sticker sheets to interested participants, as well. Starting with Murders at Karlov Manor, you will be allowed to use these sticker sheets to support other events throughout the season at your discretion.